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The airplay insights

Key features and use cases you must know!

David Weiszfeld avatar
Written by David Weiszfeld
Updated over 4 months ago

How it works

Airplay insights are the overview of an artist's airplay on Soundcharts. At a glance, you can analyze the impact of an airplay strategy or understand the markets in which an artist has growth potential. Additionally, real-time insights enable you to reach out to radio stations that stopped playing the act or concentrate promotion on stations with the greatest reach.

X plays from Y countries

This section provides insights into the total number of plays and their distribution across countries and cities. Additionally, it helps you discover new markets where an artist has radio reach.

Customize your view by selecting specific countries or cities and adjusting the time range. Plays' evolution is displayed with percentages and up or down arrows.

Airplay over time

  • Track the daily global evolution of plays over any time frame to monitor radio promotion effectively.

  • Evaluate the impact of concerts or releases on radio performance - 'All events' refers to Concerts (C) and Releases (R) visible on the graph.

  • Deep dive into different markets to see the coverage by territory.

  • Focus on a specific station and see if the broadcast strategy works as planned.

Radio plays and reach

This section provides the number of plays for each radio station. Just click on the radio's name to visit its page and access more information, including its charts and live feed!

Additionally, the station's social reach, determined by the total number of followers across its official Instagram, Facebook, Twitter, and YouTube accounts, gives you insight into its audience size.

Again, you can select a specific country to look at all the national radios that played the artist.

By comparing up to 3 artists, you can analyze their radio presence, identify which stations play similar artists, and potentially contact those stations.

Deepen these insights

The airplay Cumulative table and Live feed provide comprehensive details about radio performance.

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  • Radio promotion and artist development teams monitor radio partnerships, such as agreements with radio pluggers to promote songs on release day, and identify adoption or growth potential in new territories.

  • Artists, songwriters, and music publishers typically claim royalties based on radio plays.

  • Radio programmers evaluate how many plays an artist has on any given radio station and benchmark this data against other stations.

If you are not yet a customer and want to try it out, you can explore it for free on Tones and I's profile.

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