In the below article, we will focus on the Instagram analytics of an artist. YouTube and TikTok analytics work the same way. The only requirement for us to track a profile is to be above 1,000 followers.
The Instagram details page presents valuable insights into an artist's social engagement. The page is divided into two categories: Demographics and Engagement.
Instagram analytics is a premium feature, available in all paid plans. If you are not yet a customer and want to try it out, you can explore it for free on Tones and I's profile.
1. Start tracking Instagram Data
If you do not see Instagram analytics data in the Audience section (and if the profile is big enough for us to track demographics and engagement):
Go in the Connected Data Sources or to the Instagram Analytics tab
Submit the artist's Instagram URL
After the validation from the Soundcharts team, we will display the data
2. Demographics
In the Demographics section, you can see at a glance the gender share, age, and spoken language of artist followers.
Top Cities and Countries
With our heat map, you can see what countries and cities have the biggest audience on Instagram and how the fan base evolved in those territories from one month to another.
*Note that the evolutions will be available only 30 days after the Instagram Analytics is tracked for the first time*
3. Engagement
The Engagement metrics block gives you key Instagram engagement metrics that indicate what type of content is shared, and if this content is engaging.
Engagement rate
Average post engagements (comments & likes) divided by the total number of followers in the last two months.
Average likes per post
The ratio of the likes divided by total posts.
Average views per post
The ratio of the views divided by total posts.
Average comments per post
The ratio of the comments divided by total posts.
Notable followers ratio
Share of notable followers in the artist's audience.
What type of content performs best to engage the artist's fan base?
Figure out what type of content works well with the best performing posts of each artist; check the Top 10 posts of all time by engagement (likes & comments).
What is the artist's network?
Knowing the artist's entourage might be essential for a new campaign, featuring, or to know what other personalities are interested in. Use the Notable followers' feature and stay tuned on the Top 60 followers (influencers, celebrities, artists) ranked by the number of subscribers.
Understanding better the artists' interests
The two last features of this page let you know the artist's most used hashtags and account tags. Use this feature to identify the movements and projects the artist supports or the messages he mostly wants to communicate, or still what are the brands or people one often has interactions with.
😻 Our users love it 😻
Live Industry uses Instagram demographic insights to define the cities of a tour, target the public to sell the tickets, or know the best size of venues in each place with the Instagram Top cities and countries feature, and more!
Marketers and Managers love Instagram insights, so they can analyze the impact of a campaign on the fan base engagement and adjust their new campaign strategy based on their target market on Instagram. Or still, check which kind of content works with the artist community with the Top posts feature.
A&Rs think Instagram analytics is helpful to discover what is the artist's potential in different territories, understand the artists' personality by the content they share or even see who's in the artist's network with the Notable followers' feature.