The Audience tab focuses on the artist's socials, events, and DSP fanbase growth. There are 4 sub-tabs - Insights and Instagram/TikTok/YouTube analytics.
In this article, we will focus on the Insights tab.
The top city and country consumption heat map
This map is built to help understand where the artist is being heard:
Spotify Monthly Listeners: we aggregate the top 50 cities to create a top-country ranking.
YouTube Views: we get that metric only for artists who have charted in the YouTube charts.
Instagram Followers: will match what you see on the Instagram analytics page.
*Note that you can rank the data using the little 🔻*
Fan base over time
This graph helps analyze the long-tail impact of the fan base evolution after an event or release. You might have data since 2015 at the earliest - the year when we started operations. We gradually aggregate all the socials that we can track.
You will be able to take a closer look at an artist's concerts (C) and releases (R):
Fan base evolution
A helpful tool for linking reactionary fanbase changes to artist milestones. Some platforms, such as YouTube or TikTok, will only give us rounded numbers in terms of followers. Therefore, you might see steps of 100/1,000/10,000 followers weekly rather than having the precise daily follower evolution.
The daily evolution of Spotify Monthly Listeners
Examining how an artist's listenership evolves on Spotify can be crucial for assessing the impact of a new release - more about this is in our glossary.
YouTube views stats
This summarises streams of all videos featuring artists' music - more about YouTube views in our glossary.
In 2024, YouTube remains a dominant platform for digital streaming. It accounts for a significant portion of global digital streams, with more than one billion hours of video watched daily. These views are a vital metric for assessing the performance of new music and its impact on a career.
Concerts by Songkick
This shows the artist's past and the upcoming events on Songkick. It provides additional information on the venue and capacity of the concerts or festivals.
🏆 Champion's Tip 🏆
Select the platforms and period you want to analyze by clicking on the dropdown in the right corner!
If you are not yet a customer and want to try it out, you can explore it for free on Tones and I's profile.