The audience tab

Key elements you must know about the audience tab

David Weiszfeld avatar
Written by David Weiszfeld
Updated over a week ago

The Audience tab focuses on the artist's socials, events, and DSP fanbase growth. There are four sub-tabs - Insights and Instagram/TikTok/YouTube analytics.

In this article, we will focus on the Insights page.

The top city and country consumption heat map

This map is built to help understand where the artist is being heard.

  • Spotify monthly listeners: we get the top 50 cities and aggregate that to create a top country ranking

  • YouTube views: we get that metric only for the artists who have a profile on the YouTube charts website

  • Instagram followers: will match what you see on the Instagram analytics page

Fan base over time

This graph helps analyze the long-tail impact of the fan base evolution after an event or release. You might have data since 2015 at the earliest - the year when we started operations. We gradually aggregate all the socials that we can track.

Fan base evolution

A helpful tool for linking reactionary fanbase changes to artist milestones.

Some platforms, such as YouTube or TikTok, will only give us rounded numbers in terms of followers. Therefore, you might see steps of 100/1,000/10,000 followers weekly rather than having the precise daily follower evolution.

The daily evolution of Spotify monthly listeners

It helps to see how the artist's listenership developed on Spotify to assess the impact of a new release, for instance. More about this notion is in our glossary.

YouTube views stats

This summarises streams of all videos featuring artists' music β€” more about YouTube views in our glossary.

47% of all digital streams in the world happen through YouTube, so these views are a vital metric to assess the performance of new music and its impact on a career.

Concerts by Songkick

This shows the artist's past and the upcoming events on Songkick. You can even see the information on the venue and capacity of the concerts or festivals.

πŸ† Champion's Tip πŸ†

On the blocks of this view, you can select the period and the platforms you want to analyze by clicking the dropdown on the right corner.

If you are not yet a customer and want to try it out, you can explore it for free on Tones and I's profile.

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